Istanbul, Turkey – June 5, 2012 – Yellow Medya announced today the signing of a partnership agreement with TomTom Places. The agreement establishes Yellow Medya as the key business listing and rich content supplier to TomTom Places as well as the exclusive reseller of TomTom Places in Turkey.
The agreement will see Yellow Medya submit on a quarterly basis the entire Yellow Medya database of business listings as well as other rich content such as logos, photos, company profiles, business hours and forms of payment accepted. Also included in the business listing submissions to TomTom will be a comprehensive database of historical, cultural and tourist points of interest.
As the exclusive reseller of TomTom Places, Yellow Medya can now offer guaranteed placement on TomTom products such as PNDs, In-Car Sat Nav Systems and Mobile Phone Applications. TomTom Places also ensures businesses are priority listed and also get found on keyword and brand searches on TomTom devices and applications.
“In the past 4 years we have invested over $10 million dollars in building the Yellow Medya business listing database and we will continue to invest in growing, updating and maintaining this company asset.” stated Trevor Nadeau, Managing Director of Yellow Medya. “TomTom’s leadership role in the world’s In-Car, PND and Mobile Application navigation verticals, clearly allows us to help businesses get found more often, which means more satisfied navigation users and more sales for business owners in Turkey.”
Currently the Yellow Medya business listing database for Turkey is comprised of over 750,000 businesses. What makes the Yellow Medya database unique is the completeness of information Yellow Medya business listings offer. All Yellow Medya business listings are contacted by Yellow Medya call centre agents, these agents interview business owners and collect comprehensive business name, brand names, detailed address and contact information about the business as well at the category of business and other important information.
“Turkey is a very important market for TomTom and it is clear that having a local partner like Yellow Medya will reflect positively on the user experience on all our TomTom Places. More than 50% of all local searches are now carried out on a mobile device,” says Rogier van Egmond, VP of TomTom Places. “As a result, it’s very important to us that TomTom Places is quick and easy to use on TomTom products. Turkish people ask for directions to a nearby place rather than the address and that’s exactly what TomTom Places provides them.”
About Yellow Medya
Istanbul based Yellow Medya is Turkey’s recognized leader in local search, location based marketing, content syndication and location-based engagement solutions for brand owners as well as small and medium sized businesses in Turkey.
Since commencing operations in Turkey in 2007, Yellow Medya has compiled Turkey’s most comprehensive database of businesses located throughout the country. As of May 2012, the Yellow Medya database was comprised of over 750,000 unique business listings categorized into over 600 different business categories.
Yellow Medya, a Turkish company, is a proud member of the Local Search Association and the European Association of Search & Database Publishing. Visit www.yellowmedya.com for more information.
About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.
Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.
For the world’s most up-to-date route planner, including live traffic information, go to www.tomtom.com/livetraffic
For further information, please visit www.tomtom.com
