Yellow Medya and TripAdvisor®, the world’s largest travel site*, announced a partnership agreement in Turkey. Yellow Medya will be the official re-seller of Business Listing product for hotels and resorts in Turkey as well as integrating TripAdvisor content on their web site.
Istanbul, Turkey – November 29, 2011
As the recognized leader in local business listing information and rich content in Turkey, Yellow Medya will be integrating TripAdvisor onto all of its platforms, including online and mobile. By doing so, users of Yellow Medya platforms will have access to TripAdvisor reviews and opinions for accommodations, restaurants, attractions and all hospitality businesses currently listed on TripAdvisor websites.
As well as content integration, Yellow Medya will also be offering a TripAdvisor Business Listings Programme, encouraging accommodation businesses in Turkey to adopt the Business Listings product. Business Listings enables individual hotels to gain more direct bookings and increase their property’s exposure in front of TripAdvisor’s more than 50 million unique monthly visitors* by adding their direct contact information—such as a website link, email address and phone number—to their property pages on the site, and also by adding special offers on high-visibility pages.
“Turkey is experiencing phenomenal growth in both tourist and business visitors,” stated Trevor Nadeau, Managing Director of Yellow Medya. “The estimated 30 million visitors to Turkey each year need access to accurate and up to date hotel, restaurant and other travel related content.”
“We are very pleased to be partnering with Yellow Medya to make the benefits of TripAdvisor Business Listings available to accommodation businesses in Turkey,” said Karen Plumb, Commercial Director, EMEA of TripAdvisor for Business. “We believe adoption of Business Listings within the Turkish hospitality industry will help businesses gain more visibility in front of our large community of travellers.”
In the coming months, Yellow Medya and TripAdvisor will also be working together to integrate businesses from Yellow Medya’s extensive database of Turkish travel listings onto TripAdvisor platforms.
About Yellow Medya
Based in Istanbul, Yellow Medya is the official publisher of Yellow Pages branded products in Turkey. Yellow.com.tr is free to use online and free to download from the Apple App Store. With over 680.000 verified business listings the Yellow.com.tr platform has become one of the most trusted and most visited local search destinations for accurate Turkish business listing information.
The Yellow Medya team of local search professionals is located in Kavacik, Istanbul, and pride themselves in providing not only the most accurate local search information to users of their online, mobile and iPhone platforms but also in offering business owners and brand managers cost effective local search and directory advertising products and services.
Yellow Medya
Cumhuriyet Caddesi,
Gürsel Plaza No: 123
Kat: 8-9 34805 Kavacık,
Istanbul/Turkey
+90 216 538 57 57
yellowmedya.com
About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.
TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 65 million unique monthly visitors* across 19 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors***, 20 million members, and over 50 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.
TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.
TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
©2011 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2011
** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, ve www.kuxun.cn.
***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August 2011
**** TripAdvisor sites operate in 30 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw, www.tripadvisor.com.my, ve www.tripadvisor.com.eg.
